Privacy Policy

1. Information We Collect

1.1 Personal Information

We collect personal information that you voluntarily provide to us when you:

• Subscribe to our newsletter
• Contact us through our website forms
• Book tours or services
• Communicate with us via phone or email

This information may include:

• Name and contact details (email address, phone number, postal address)
• Tour preferences and special requirements
• Payment information (processed securely through third-party providers)
• Communication history and preferences

1.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing behaviour, including:

• IP address and geographical location
• Browser type and version
• Operating system
• Pages visited and time spent on our site
• Referring website addresses

2. How We Use Your Information

2.1 Primary Uses

We use your personal information to:

• Provide and improve our tour services
• Process bookings and payments
• Respond to your enquiries and provide customer support
• Send you newsletters and marketing communications (with your consent)
• Comply with legal obligations

2.2 Marketing Communications

With your explicit consent, we may send you:

• Newsletter updates about new tours and locations
• Special offers and promotional content
• Information about upcoming events and seasonal tours

You can unsubscribe from marketing communications at any time by clicking the unsubscribe link in our emails or contacting us directly.

3. Legal Basis for Processing

Under UK GDPR and Data Protection Act 2018, we process your personal information based on:

• Consent: For marketing communications and non-essential cookies
• Contract Performance: To provide our tour services and process bookings
• Legitimate Interests: To improve our services and website functionality
• Legal Obligation: To comply with applicable laws and regulations

4. Information Sharing and Disclosure

4.1 Third-Party Service Providers

We may share your information with trusted third-party service providers who assist us in:

• Payment processing
• Email marketing services
• Website hosting and maintenance
• Customer support systems

These providers are contractually bound to protect your information and use it only for the specified purposes.

4.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities.

5. Data Security

We implement appropriate technical and organisational measures to protect your personal information against:

• Unauthorised access, use, or disclosure
• Accidental loss or destruction
• Malicious attacks and data breaches

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless:

• A longer retention period is required by law
• You have consented to longer retention
• Retention is necessary for our legitimate business interests

Generally, we retain:

• Newsletter subscriptions until you unsubscribe
• Booking information for 7 years for tax and legal purposes
• Website analytics data for 26 months

7. Your Rights

Under UK data protection law, you have the right to:

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below.

8. Cookies and Similar Technologies

We use cookies and similar technologies to enhance your browsing experience. For detailed information about our use of cookies, please refer to our Cookie Policy.

9. International Transfers

Your personal information may be transferred to and processed in countries outside the UK. When we do this, we ensure appropriate safeguards are in place to protect your information in accordance with UK data protection standards.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by:

• Updating the "Last Updated" date at the top of this policy
• Sending you an email notification (if you have subscribed to our newsletter)
• Posting a notice on our website

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

If you are not satisfied with our response to your privacy concerns, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection matters.